Although often considered a child’s toy nowadays, paper dolls were originally used to advertise current fashions, illustrate moralistic stories, and, of course, reflect society’s view of women.
First manufactured in America in 1812, they were printed in women’s magazines as well as newspapers. Godey’s Lady’s Book, a popular women’s magazine famous for its hand-tinted fashion plate, printed their first paper dolls in November 1859. By the early 1900s, magazines such as Good Housekeeping and Ladies’ Home Journal regularly printed paper dolls.
Paper dolls reached their height of popularity during the 1930s-1950s. Since paper was an affordable medium even during the Great Depression, and was not affected by rationing during World War II, paper dolls became a popular plaything.
Paper dolls produced during World War II reflected the changing roles of women. While the clothing choices included the requisite military uniforms, they often appeared alongside “date night” appropriate and traditional clothing choices. Despite their expanding roles in the work force and military, still needed to be seen as feminine and desirable.
To view the Paper Dolls Collection please visit Special Collections & University Archives in Seidman House.