Michigan Picture Postcards

Postcard. Why Don't You Come to Holland, circa 1910
Holland, Michigan. Why don’t you come to Holland, Mich. and runabout the town with me, circa 1910

Among the many instruments that people have devised to communicate with one another, the postcard fills many roles. If you need a simple way to send a quick note, to let someone know you’re thinking of them, to save or send a souvenir of your travels, or merely to document your own surroundings – postcards can meet all of these needs and more.

The American postcard was first developed in the 1870s, and the first souvenir postcard in the 1890s. They quickly became immensely popular, with their “Golden Era” spanning from around 1907 to 1915.

During that period, the U.S. Postal Service introduced the “divided back” postcard, which included a line on the blank side to separate the address area from the message area. Also during this period, Kodak produced a specialized “postcard camera” which enabled the quick production of “real photo” postcards.

The postcards highlighted in this exhibit come from our American Picture Postcard Collection (RHC-103).  Their photographs and illustrations depict the locales and sights of Michigan, and show us how things used to be.

The Alabastine Company

alabastine_envelope

The Alabastine Company, founded in 1879, produced a variety of paint products from the gypsum that was mined from the shale beds abundant in the area surrounding Grand Rapids, Michigan. Though the company was founded in New York, it derived its name from its largest gypsum quarry near the town of Wyoming, just south of Grand Rapids.

Alabastine color sample brochure, 1925
Alabastine color sample brochure, 1925

It’s earliest product, a dry pigment wall paint, was marketed as a “sanitary” and “hygienic” alternative to more traditional wall coverings of the day, such as lead-based paints, whitewash, and wallpaper.

Alabastine Home Color Book

The company advertised broadly in magazines such as Ladies Home Journal, the Delineator, and House Beautiful, and created colorful advertisements, catalogs, and other promotional materials.

Alabastine Stencil Catalog

The company was in business until about 1948 when it failed due to mismanagement. More information about the Alabastine Company can be found online at Antique Home Style and HistoryGrandRapids.org.

School-Pak Alabastine Art Paint Kit

These items, along with other Alabstine Company odds and ends, can be found within the Special Collections in Seidman House.