Although often considered a child’s toy nowadays, paper dolls were originally used to advertise current fashions, illustrate moralistic stories, and, of course, reflect society’s view of women.
First manufactured in America in 1812, they were printed in women’s magazines as well as newspapers. Godey’sLady’s Book, a popular women’s magazine famous for its hand-tinted fashion plate, printed their first paper dolls in November 1859. By the early 1900s, magazines such as Good Housekeeping and Ladies’ Home Journal regularly printed paper dolls.
Paper dolls reached their height of popularity during the 1930s-1950s. Since paper was an affordable medium even during the Great Depression, and was not affected by rationing during World War II, paper dolls became a popular plaything.
Paper dolls produced during World War II reflected the changing roles of women. While the clothing choices included the requisite military uniforms, they often appeared alongside “date night” appropriate and traditional clothing choices. Despite their expanding roles in the work force and military, still needed to be seen as feminine and desirable.
To view the Paper Dolls Collection please visit Special Collections & University Archives in Seidman House.
On Veterans Day, November 11, 2018 we show our respect and gratitude for the service of our country’s veterans. This year’s celebration is a little more special than past observances, as it marks the 100th anniversary of the ending to World War I.
On this occasion, we invite you to explore these postcards from the Philo Holcomb, Jr. World War I postcard collection. Holcomb was a native of Atlanta, Georgia who served in the U.S. Army from 1918 to 1919. After the war, he traveled extensively in Europe, collecting numerous postcards, travel guides, and maps.
World War I consumed the better part of Europe between the years 1914-1918. Its battles were fought with a brutality that was never before seen. The Great War took a significant toll on the men who fought bravely.
These men were sons, brothers, fathers, uncles, and nephews. Many of them had a family waiting for them to come home. While the soldiers were abroad fighting, the most common method to communicate with family, friends, and acquaintances was through letters and postcards.
Millions of postcards were created between the years of 1905 and 1915. This time period is known as the ‘golden age’ for postcards. In Germany alone, there were about three million printed. In some ways, communication by postcard is similar to today’s use of social media such as Twitter, Instagram, or Facebook. Postcards have a limited amount of space for writing and picture to tell a story. That story could be about the place the person was currently stationed, a place someone visited, or just to reassure loved ones that they were okay.
One could analyze this piece–featuring the French character Rintintin as well as the writing on the back of the card–and see this as him being “jerked away” from focusing on his duties in the Army with his interest in the women of Europe. You can see this again in the postcard below with Philo’s friend Bill having accidentally chased away a girl. Another example how postcards have the power of image and words in a short small package.
Postcards printed during this era sometimes reflected the politics and popular sentiment of the day. During the World War I era, humor became darker, illustrated below in the text of these British postcards.
Some Germans who opposed the war expressed their defiance through art. In the postcard below, one could interpret that it is making a mockery of the people in power. You can tell by the man’s luxurious clothes, clean nails, and wine glass that this is a wealthy man. In the corner of the postcard on the right, there is a small printed statement–SCHENKER– which means “boozer” in German.
Mockery of those in power has often been used by the common people to make their displeasure known. It can be seen in a lot of German artwork for the period of World War I. Mockery is still frequently used to the same effect in the present day, through its proliferation in memes and social media.
But more often than not, postcards were a quick way for soldiers, sailors, and airmen to connect with those they held close to their hearts.
It is important to understand the sacrifices our military veterans have made. Today, we honor them the best way we know how—Thank you, for your service and your dedication to our country.
Among the many instruments that people have devised to communicate with one another, the postcard fills many roles. If you need a simple way to send a quick note, to let someone know you’re thinking of them, to save or send a souvenir of your travels, or merely to document your own surroundings – postcards can meet all of these needs and more.
Port Huron, Michigan. Fire Department parade, 1910
Montrose, Michigan. Flint River Bridge, 1911
The American postcard was first developed in the 1870s, and the first souvenir postcard in the 1890s. They quickly became immensely popular, with their “Golden Era” spanning from around 1907 to 1915.
Grand Rapids, Michigan. John Ball Park, 1905
Grand Rapids, Michigan. Playground at Reeds Lake, 1915
During that period, the U.S. Postal Service introduced the “divided back” postcard, which included a line on the blank side to separate the address area from the message area. Also during this period, Kodak produced a specialized “postcard camera” which enabled the quick production of “real photo” postcards.
The Alabastine Company, founded in 1879, produced a variety of paint products from the gypsum that was mined from the shale beds abundant in the area surrounding Grand Rapids, Michigan. Though the company was founded in New York, it derived its name from its largest gypsum quarry near the town of Wyoming, just south of Grand Rapids.
It’s earliest product, a dry pigment wall paint, was marketed as a “sanitary” and “hygienic” alternative to more traditional wall coverings of the day, such as lead-based paints, whitewash, and wallpaper.
Alabastine Home Color Book
Alabastine coloring book cover
Alabastine coloring book
The company advertised broadly in magazines such as Ladies Home Journal, the Delineator, and House Beautiful, and created colorful advertisements, catalogs, and other promotional materials.